How Aircom’s Radio Planning Services Add Value to Operators
An interview with Kaustav Sengupta, SVP Delivery and Sales, Aircom
In today’s fast-evolving telecommunications landscape, efficient radio network planning is key to ensuring optimal performance, cost efficiency, and customer satisfaction. Aircom’s Radio Planning services are designed to provide operators with the tools and expertise necessary to achieve these goals. We sat down with Kaustav Sengupta, Senior Vice President of Delivery and Sales, to discuss the value Aircom brings to the table and how their solutions empower operators to maximize network potential.
Q 1: What makes Aircom’s Radio Planning services stand out in today’s telecom industry?
Kaustav Sengupta: The telecom industry is witnessing an unprecedented transformation with the advent of 5G, network densification, and the increasing demand for superior Quality of Service (QoS). At Aircom, we differentiate ourselves by delivering data-driven, AI-enhanced radio planning solutions that not only optimize network deployment but also provide continuous performance enhancements.
Our services focus on:
- Precision-based RF planning leveraging automation and digital twin technology.
- Efficient spectrum utilization, ensuring operators maximize return on their spectrum investments.
- End-to-end optimization with Aircom’s state of the art ACP (Automatic Cell Planning) engine which determines optimal balance between Coverage & Quality of 4G/5G networks.
Q 2: How does Aircom’s vendor-neutral approach benefit operators in radio planning?
Kaustav Sengupta: A key challenge for operators is ensuring that their network expansion and optimization strategies align with actual demand—not just the interests of equipment vendors. Traditional OEM vendors like Ericsson, Nokia, and Huawei have a natural inclination to sell more equipment, often leading to overbuilt networks that inflate capital expenditure (CAPEX).
At Aircom, we take a vendor-neutral approach, ensuring that operators get the most cost-effective, balanced network strategy. Instead of simply recommending additional sites, we focus on maximizing the efficiency of existing infrastructure by:
- Optimizing current sites before suggesting new deployments.
- Identifying true coverage gaps rather than relying on broad-brush network expansions.
- Providing an independent, unbiased assessment that prevents unnecessary hardware purchases.
This approach saves operators millions in CAPEX while still ensuring best-in-class network performance. By prioritizing data-driven planning over vendor-driven sales incentives, Aircom empowers operators to deploy smarter, not just bigger.
Q 3: What role does spectrum management play in Aircom’s planning services?
Kaustav Sengupta: Spectrum is one of the most valuable assets for any operator. With increasing network congestion and growing data demands, efficient spectrum planning is critical.
Our radio planning services incorporate:
- Advanced spectrum optimization to maximize spectral efficiency.
- Interference mitigation strategies to reduce co-channel and adjacent-channel interference.
- Dynamic spectrum sharing insights, enabling operators to make the most of limited frequency resources.
By leveraging our expertise, operators can reduce spectral waste, improve overall throughput, and enhance the user experience.
Q 4: How does Aircom help operators navigate 5G rollouts and network densification?
Kaustav Sengupta: 5G presents both opportunities and challenges. It requires densification, small cells, and advanced beamforming techniques. At Aircom, we provide:
- 5G site selection and capacity planning, ensuring optimal placement of small cells and macro sites.
- Massive MIMO and beamforming optimization, fine-tuning antenna parameters for maximum efficiency.
- Network slicing analysis, helping operators allocate resources efficiently across multiple services.
Our planning services ensure that operators can deploy 5G in a cost-efficient, scalable manner, while minimizing interference and maximizing spectral efficiency.
Q 5: What future innovations can we expect from Aircom in radio planning?
Kaustav Sengupta: Looking ahead, we are investing heavily in:
- AI-powered radio planning that automates radio planning function and delivers optimal radio designs.
- Enhanced Digital Twin capabilities for more precise network modeling.
- Integration with Open RAN for greater flexibility and vendor-neutral deployments.
By staying ahead of technological trends, Aircom will continue to empower operators with cutting-edge radio planning solutions that drive efficiency, reduce costs, and enhance network performance.
Final Thoughts
As telecom networks grow increasingly complex, Aircom’s Radio Planning services provide operators with the tools and expertise needed to navigate this evolving landscape. With automation, AI, and Digital Twin technology, Aircom ensures that network planning is not just accurate—but also future-proof.
If you’re an operator looking to optimize your radio network, Aircom is ready to help you unlock new levels of efficiency and performance.
